2009 domestic education projector market, the weakening position - Projector Market - Education Indu
2009 projector channels of change 2009 year for the projector industry is variable up to a year. We have the familiar Toshiba Projector exit the market, low-key comeback Luxeon years, Panasonic has added the East Central Plains classic such manufacturers to channel Cooperation Partnership between the 2009 end. To reshuffle the cards with the market in 2009 to describe the internal projector market is not an exaggeration.
And other IT Retail-based products compared to the projector market in education, such as large-scale procurement of industry-oriented retail Sell The projector only less than 40% of the total, combined with the economic development in different parts of different sizes, so only those in the specific markets for years, sources familiar with the needs of business users can respond to the complex domestic sales. This is why many of the new projector brands into the country will have more choice and strength of domestic distribution channels for co-operative cause.
Stable projector manufacturers to channel cooperation in 1999, the decade in 2008 achieved great success, and total domestic projector market in 1999 to 2.8 million units, reaching 74 million units in 2008 (According to CCID Data), 10 years, with rapid market growth of 26 times.
However, after years of accumulation, first-line brand projector manufacturers have begun to play a role, they need to get strong channel sales business autonomy, while other vendors because of the need to expand their market space, also came into contact with a number of other commercial channels. For a more complete product line in terms of brand, has begun using its own channel on the projector product line, sales management integration. New Electronic Business for the projector manufacturer and direct consumers a more efficient sales and purchase channels. We had a projection machine domestic market: the country's total Proxy Regional city agency, network marketing and other sales channels coexist.
With LED Technology Mature, single-product prices and lower home projector acceleration of the process, making the projector market opportunities increase, more and more brands to this market in the beginning. Later, those who fight for their share, is bound to break the pattern of existing brands, the price system. In the projector market volume is not high, 23 10, under an atmosphere of competitive brands, channels of the frequent adjustments are inevitable.
Department of Pan-Digital Projection brand change
Said projector channels, Digital China (the "God Code") can not provide. China's largest IT products distributors direct to promote the popularity of the domestic IT products. Projector product is no different. A lot of Japanese brands that rely on a God that tree was constructed code complete sales system, improved brand awareness, expand market share. NEC, Toshiba, Sharp, love it, 3M and many other brands are the code of God's main brand. In particular its flagship projector is Toshiba won the first years of domestic sales performance.
2005 NEC projector or one of God's brand code agency
God's brand code and complete the operation of large and sales management system, in helping enhance the sales of these brands, brand-building can not be avoided while the projector's various direct competition between brands. That is why, in God yards projector product line targeted at the high-end NEC projectors chosen in April 2007 ended years of cooperation with God, relationship code, select the ECS, the first goal toward starting their own domestic development effort.
Toshiba projector out of the traditional projector market
After following the NEC, and Toshiba as God's code from another brand. By the international financial crisis, many Japanese brands in 2008, the huge loss of earnings, Toshiba is no exception. Toshiba 2008, 3.5 billion loss, the company's biggest ever loss. Substantial loss in the case of the company, not the traditional total projector market, and profit margins declined year by year, based on this, Toshiba projectors to opt out of traditional markets
And other IT Retail-based products compared to the projector market in education, such as large-scale procurement of industry-oriented retail Sell The projector only less than 40% of the total, combined with the economic development in different parts of different sizes, so only those in the specific markets for years, sources familiar with the needs of business users can respond to the complex domestic sales. This is why many of the new projector brands into the country will have more choice and strength of domestic distribution channels for co-operative cause.
Stable projector manufacturers to channel cooperation in 1999, the decade in 2008 achieved great success, and total domestic projector market in 1999 to 2.8 million units, reaching 74 million units in 2008 (According to CCID Data), 10 years, with rapid market growth of 26 times.
However, after years of accumulation, first-line brand projector manufacturers have begun to play a role, they need to get strong channel sales business autonomy, while other vendors because of the need to expand their market space, also came into contact with a number of other commercial channels. For a more complete product line in terms of brand, has begun using its own channel on the projector product line, sales management integration. New Electronic Business for the projector manufacturer and direct consumers a more efficient sales and purchase channels. We had a projection machine domestic market: the country's total Proxy Regional city agency, network marketing and other sales channels coexist.
With LED Technology Mature, single-product prices and lower home projector acceleration of the process, making the projector market opportunities increase, more and more brands to this market in the beginning. Later, those who fight for their share, is bound to break the pattern of existing brands, the price system. In the projector market volume is not high, 23 10, under an atmosphere of competitive brands, channels of the frequent adjustments are inevitable.
Department of Pan-Digital Projection brand change
Said projector channels, Digital China (the "God Code") can not provide. China's largest IT products distributors direct to promote the popularity of the domestic IT products. Projector product is no different. A lot of Japanese brands that rely on a God that tree was constructed code complete sales system, improved brand awareness, expand market share. NEC, Toshiba, Sharp, love it, 3M and many other brands are the code of God's main brand. In particular its flagship projector is Toshiba won the first years of domestic sales performance.
2005 NEC projector or one of God's brand code agency
God's brand code and complete the operation of large and sales management system, in helping enhance the sales of these brands, brand-building can not be avoided while the projector's various direct competition between brands. That is why, in God yards projector product line targeted at the high-end NEC projectors chosen in April 2007 ended years of cooperation with God, relationship code, select the ECS, the first goal toward starting their own domestic development effort.
Toshiba projector out of the traditional projector market
After following the NEC, and Toshiba as God's code from another brand. By the international financial crisis, many Japanese brands in 2008, the huge loss of earnings, Toshiba is no exception. Toshiba 2008, 3.5 billion loss, the company's biggest ever loss. Substantial loss in the case of the company, not the traditional total projector market, and profit margins declined year by year, based on this, Toshiba projectors to opt out of traditional markets
