7 Tips For Starting a Small Business in a Service Related Industry
Most service providers struggle to build a client base because they do the same things everyone else in that business does.
There's no reason to choose you over anyone else.
Yet, if you use these 7 tips you could fill your business with clients in short order.
Tip 1 - While people will pay for your service they don't really want your service they want an outcome, result, or solution.
Identify the outcome, result, or solution the people you want as clients are already looking to buy.
Tip 2 - Don't talk about what you do in terms of your career.
When you talk about your business or what you do you should always talk about it in terms of "Why do I want that?" Tip 3 - Become the recognized expert for producing the outcome, result, or solution your ideal clients already want.
Tip 4 - Make yourself known among your ideal clients for your area of expertise.
Make yourself known among your peers and other experts for this area of expertise.
Tip 5 - Use the motivation your ideal clients already have to act to trigger their action.
Tip 6 - Keep it simple when it comes to working with you.
Start with 3 easy to understand options.
Tip 7 - Run your business the way your prospects want you to run it.
Let's take these 7 tips and put them together in an example.
Let's say a dentist wants to start their own practice.
The first thing needed is a group of ideal patients who are already looking for something you can help them get.
After a little searching you discover there are a large number of families with children in your area who do not have dental insurance.
These families need a dentist they can afford to work with.
Using that knowledge you develop a message that draws these patients to you.
Your message might be something like...
Healthy children have healthy smiles, Dr.
Toothy's no insurance small flat fee plans (including back to school smile checks) have the whole family smiling.
Visit drtoothy.
com to get your free healthy smile checklist first visit coupon.
Dr.
Toothy becomes the uninsured family dentist.
He has 3 low cost monthly flat fee options and maintains office hours during times that make it easy for working families to come in for care.
There's no reason to choose you over anyone else.
Yet, if you use these 7 tips you could fill your business with clients in short order.
Tip 1 - While people will pay for your service they don't really want your service they want an outcome, result, or solution.
Identify the outcome, result, or solution the people you want as clients are already looking to buy.
Tip 2 - Don't talk about what you do in terms of your career.
When you talk about your business or what you do you should always talk about it in terms of "Why do I want that?" Tip 3 - Become the recognized expert for producing the outcome, result, or solution your ideal clients already want.
Tip 4 - Make yourself known among your ideal clients for your area of expertise.
Make yourself known among your peers and other experts for this area of expertise.
Tip 5 - Use the motivation your ideal clients already have to act to trigger their action.
Tip 6 - Keep it simple when it comes to working with you.
Start with 3 easy to understand options.
Tip 7 - Run your business the way your prospects want you to run it.
Let's take these 7 tips and put them together in an example.
Let's say a dentist wants to start their own practice.
The first thing needed is a group of ideal patients who are already looking for something you can help them get.
After a little searching you discover there are a large number of families with children in your area who do not have dental insurance.
These families need a dentist they can afford to work with.
Using that knowledge you develop a message that draws these patients to you.
Your message might be something like...
Healthy children have healthy smiles, Dr.
Toothy's no insurance small flat fee plans (including back to school smile checks) have the whole family smiling.
Visit drtoothy.
com to get your free healthy smile checklist first visit coupon.
Dr.
Toothy becomes the uninsured family dentist.
He has 3 low cost monthly flat fee options and maintains office hours during times that make it easy for working families to come in for care.
