Use Local SEO to Target Your Traffic Effectively
Local SEO has become a very popular marketing tactic because of the response it provides to business owners. Here are some local SEO tips that you can use.
As a local SEO marketer you will need to figure out how to control your targeted information on the internet. This forms the biggest part of local SEO because when you are able to get information for other sites you are given a great edge. There are lots of aggregation services that are targeted for local listings and they scour the internet to find reviews, images and any information that is available on your company. Two such aggregators are Localeze and infoUSA. There are some things that you need to be cautious about though. Your local listing could be impaired by incorrect information that other sites have published about your company. It is important that, when this happens, you attempt to get the information corrected by the original source. This usually takes time so you'll have to wait this fix finds its way into the local websites.
Don't forget to target the local site listing services run by the search engines, such as Google Places, Yahoo! Local and Bing Local, and these sites all allow you to "claim your profile," which is something worth doing. When you get into these sites, you'll notice that there is an option to claim your profile by going through a few verification steps that includes a simple phone call to know if your address is yours and verify it. Many businesses never think to do this, so it's a simple way to give you an advantage in your marketing efforts. Besides that, upload pictures to these local site listings because they make you appear genuine in the eyes of the users by providing them pictures of your business. It really helps if you post a few good pictures from your site so your prospects get a look at your business. You don't have to use gallery quality photos (unless your business is photography), but they will be reflecting on your business, so they should have some quality.
Try to diversify your anchor text. Every SEO marketer knows the value of long tail keywords and how they can help you rank better in the search engines and when you're working with Local SEO, that's exactly what you're doing. Long tail keywords allow you to play around with the anchor texts of your links, the diversification of your anchor texts and you are better able to expand your efforts. For example, you want to use more than just "New York Chocolate Store" if you sell chocolate in New York. Be creative--there are other options available to you like "Chocolate Stores in Manhattan, New York" and "Chocolate Store in New York." Whatever you do, just remember that the search engines highly value the anchor text, which means you should try and put in as many variations as possible to increase your rankings.
So if you want to improve your search engine rank and get more traffic, remember to apply these local SEO techniques.
As a local SEO marketer you will need to figure out how to control your targeted information on the internet. This forms the biggest part of local SEO because when you are able to get information for other sites you are given a great edge. There are lots of aggregation services that are targeted for local listings and they scour the internet to find reviews, images and any information that is available on your company. Two such aggregators are Localeze and infoUSA. There are some things that you need to be cautious about though. Your local listing could be impaired by incorrect information that other sites have published about your company. It is important that, when this happens, you attempt to get the information corrected by the original source. This usually takes time so you'll have to wait this fix finds its way into the local websites.
Don't forget to target the local site listing services run by the search engines, such as Google Places, Yahoo! Local and Bing Local, and these sites all allow you to "claim your profile," which is something worth doing. When you get into these sites, you'll notice that there is an option to claim your profile by going through a few verification steps that includes a simple phone call to know if your address is yours and verify it. Many businesses never think to do this, so it's a simple way to give you an advantage in your marketing efforts. Besides that, upload pictures to these local site listings because they make you appear genuine in the eyes of the users by providing them pictures of your business. It really helps if you post a few good pictures from your site so your prospects get a look at your business. You don't have to use gallery quality photos (unless your business is photography), but they will be reflecting on your business, so they should have some quality.
Try to diversify your anchor text. Every SEO marketer knows the value of long tail keywords and how they can help you rank better in the search engines and when you're working with Local SEO, that's exactly what you're doing. Long tail keywords allow you to play around with the anchor texts of your links, the diversification of your anchor texts and you are better able to expand your efforts. For example, you want to use more than just "New York Chocolate Store" if you sell chocolate in New York. Be creative--there are other options available to you like "Chocolate Stores in Manhattan, New York" and "Chocolate Store in New York." Whatever you do, just remember that the search engines highly value the anchor text, which means you should try and put in as many variations as possible to increase your rankings.
So if you want to improve your search engine rank and get more traffic, remember to apply these local SEO techniques.
