Highest Paying Affiliate Programs: Are They The Best?
With the internet awash with affiliate programs, an aspiring affiliate marketer may be confused with the right program to promote. The natural tendency is to go for the highest paying affiliate program. This may be beneficial if the selected program incorporates the basic features of a good program, alternatively, it may be a costly mistake if these features are lacking in the selected program.
For an affiliate program to pass the minimum requirement for which it could be considered a good program, it must be in a niche that is evergreen. For instance, a program selling say, a dating site is considered evergreen because, its product is not something that people would lose interest in after a while. Should such a program fail, it would not be because there was no demand for its product or service. The niche of an affiliate program therefore, is important.
It is not enough for merchants to tag their programs as being among the highest paying affiliate programs on the internet. What is more important is the merchants' credibility and ability to live up to their promises to affiliates. Experienced affiliate marketers know that the commission they earn depends not just on their ability to refer customers, but also on the sales conversion ability of the merchant's website. For instance, a website that would not load quickly, may put off an eager visitor, so would a website that keeps the visitor confused on how to navigate it.
The prospect of high commission notwithstanding, the ability of the merchant to track referrals made by the affiliate marketer is equally important. If the commission is high but the affiliate links are not properly tracked, the affiliates selling the merchant's product will still lose some of their commission due to this laxity. Good programs generally have very good tracking system because the managers of such programs are aware that most customers may not make the purchase on their first visit, but may make the purchase after some time. This is why a good tracking system, when put in place ensures that the affiliate that made the referral gets credit for it even if it took many months for the customer to make the purchase.
Finally, in as much as participating in the highest paying affiliate programs could be rewarding, the affiliate marketer should make sure that these features and more are put in place by the merchant before signing up to promote the merchant's products.
For an affiliate program to pass the minimum requirement for which it could be considered a good program, it must be in a niche that is evergreen. For instance, a program selling say, a dating site is considered evergreen because, its product is not something that people would lose interest in after a while. Should such a program fail, it would not be because there was no demand for its product or service. The niche of an affiliate program therefore, is important.
It is not enough for merchants to tag their programs as being among the highest paying affiliate programs on the internet. What is more important is the merchants' credibility and ability to live up to their promises to affiliates. Experienced affiliate marketers know that the commission they earn depends not just on their ability to refer customers, but also on the sales conversion ability of the merchant's website. For instance, a website that would not load quickly, may put off an eager visitor, so would a website that keeps the visitor confused on how to navigate it.
The prospect of high commission notwithstanding, the ability of the merchant to track referrals made by the affiliate marketer is equally important. If the commission is high but the affiliate links are not properly tracked, the affiliates selling the merchant's product will still lose some of their commission due to this laxity. Good programs generally have very good tracking system because the managers of such programs are aware that most customers may not make the purchase on their first visit, but may make the purchase after some time. This is why a good tracking system, when put in place ensures that the affiliate that made the referral gets credit for it even if it took many months for the customer to make the purchase.
Finally, in as much as participating in the highest paying affiliate programs could be rewarding, the affiliate marketer should make sure that these features and more are put in place by the merchant before signing up to promote the merchant's products.
