SEO for the Simple Minded
SEO for the Simple Minded A friend of mine recently put together a website. When I mentioned that she should pay special attention to SEO, her eyes started to glaze over and she got a funny look on her face. "S-E-O?" she stammered. "What in the world is that?" Ladies and gentlemen, my friend is no dummy. She's been a successful businesswoman and Vice President of a good sized pharmaceutical company for quite some time. She is college educated and can hold a very intelligent conversation.
Yet, she had absolutely no idea what SEO was! And worse yet, she hadn't even considered adding it to her website! Does this accurately describe you? Do you know about a lot of things regarding your business, but have never considered SEO a priority or even thought about incorporating it into your website? • What is SEO? It is important to understand what the SEO acronym actually means. It stands for, quite simply, Search Engine Optimization. In basic terms, how those fancy search engines find your website. • How Do You Add It to Your Website? SEO is all about wording. It is all about picking up on what words and phrases people string together to find the information they want on the internet.
Think back to the last web search you did. What phrases or keywords did you use? What keywords or phrases could be used to describe or find your business website?
• Include Those Words and Phrases in Your Website. That's right, it is that simple! The general rule of thumb for including SEO into your web content is use the term once per 100 words. No more, no less. Of course, that is if it seems natural to include it.
• Continuously Update Your Information. Search engine optimization means having what it takes to make sure the customer can find your website within a search engine. For most of the major search websites, you will need to provide unique and informative content fairly often.
This is usually once a week, but can be a little more or less depending on the topic. Keeping these factors in mind, you will soon be able to help boost your search engine rankings. And, as we all know, better rankings lead to higher web traffic, more sales, and added profitability. A friend of mine recently put together a website. When I mentioned that she should pay special attention to SEO, her eyes started to glaze over and she got a funny look on her face.
Yet, she had absolutely no idea what SEO was! And worse yet, she hadn't even considered adding it to her website! Does this accurately describe you? Do you know about a lot of things regarding your business, but have never considered SEO a priority or even thought about incorporating it into your website? • What is SEO? It is important to understand what the SEO acronym actually means. It stands for, quite simply, Search Engine Optimization. In basic terms, how those fancy search engines find your website. • How Do You Add It to Your Website? SEO is all about wording. It is all about picking up on what words and phrases people string together to find the information they want on the internet.
Think back to the last web search you did. What phrases or keywords did you use? What keywords or phrases could be used to describe or find your business website?
• Include Those Words and Phrases in Your Website. That's right, it is that simple! The general rule of thumb for including SEO into your web content is use the term once per 100 words. No more, no less. Of course, that is if it seems natural to include it.
• Continuously Update Your Information. Search engine optimization means having what it takes to make sure the customer can find your website within a search engine. For most of the major search websites, you will need to provide unique and informative content fairly often.
This is usually once a week, but can be a little more or less depending on the topic. Keeping these factors in mind, you will soon be able to help boost your search engine rankings. And, as we all know, better rankings lead to higher web traffic, more sales, and added profitability. A friend of mine recently put together a website. When I mentioned that she should pay special attention to SEO, her eyes started to glaze over and she got a funny look on her face.
