Online searches for purchasing a home have gone up by 90 percent; mobile devices now account for 89 percent of searches, while mobile apps comprise 68 percent of searches undertaken. Statistics for real estate searches from Google specifically state that it has increased by a whopping 253 percent. These statistical figures can be used to arrive at the conclusion that Internet and mobile devices form an integral part of real estate property searches.

Nowadays, it is vital that every business make technology an integral part of their process as well as strategies, irrespective of whether they work in the manufacturing, sales, engineering or real estate. In order to ensure that these businesses make an influence in their respective functions online, a web development company California can be engaged for their services. By partnering with this web development company California, the real estate clients can work on building some or all of the following: 

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  An engaging website that effectively underlines the business process and functions
  
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  Implementing a CMS or a standard database to list all forms of property
  
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  Integrating a CRM for managing all customer and user details on the site
  
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  Modules to handle basic types of paperwork online
  
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  Incorporating encryption algorithms to ensure secure online transactions
  
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  Calendar option to schedule and list events
  
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  Mobile application to further enhance user engagement
  

The real estate software solutions company California has the expertise as well as the experience in developing the right kind of software for businesses for enhancing their online presence. Not only do these companies provide a feasible alternative to hiring in-house technical teams for a non-technical business, but are highly cost-effective as well. This real estate software solutions company California, with their team of analysts and consultants, can present valuable insights on current market trends along with user behavior critical in determining the target audience of any application.

For a real estate business that is expanding its operations and is in the process of implementing specific modules to their existing website, they can enlist the services of a real estate software solutions provider. Say, for example the real estate company has ventured into conducting online auctions, besides continuing with their usual quota of work. Now, developing and implementing an online auction module for running real time transactions is no easy task. A few of the customization options offered by the real estate software solutions company California to the enterprise are listed as under: 

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  Integrating a customized module for conducting auctions in real time
  
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  Modules to enable users to register for specific events
  
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  Enhancing the existing search feature on the website
  
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  Implementing a live chat functionality into the system
  
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  Modules that demonstrate bidding demos for various events