What Are SEO And PPC And How Do They Help Your Business?
You probably won't find a company that doesn't have an internet presence. A website is a must for every company, no matter how big or small. Attracting people to your website and creating a buzz about your brand, products, and services is a must if you want to compete in today's market. That's where Search Engine Optimisation (SEO) and Pay Per Click (PPC) bring numerous benefits to the table.
What Is SEO and PPC And What Are Their Main Differences?
SEO and PPC are important techniques that help to drive traffic to your website. So what exactly is SEO?
SEO, or Search Engine Optimisation, is a set of techniques that help a website to achieve better rankings with major search engines through keywords and phrases. The aim is to drive free, organic, and natural traffic on search engines. Analysis is done on your website to find out what keywords and phrases are used to find your company, products, or services. Then the work on your website begins with creating quality content that includes those keywords etc.
What is PPC? PPC or Pay Per Click is a type of online advertising used on search engines as well as various websites, where the advertiser only pays when someone clicks on the ad. It is a very cost-effective strategy to get your business noticed. Advertisers post bids on phrases and keywords that they think will be typed in by their target audience. Then when a user types in that phrase or keyword the PPC ad might be displayed.
So, if they are both great traffic boosting techniques, then what are the differences? First of all, SEO is cheaper than PPC. PPC can be used to quickly boost traffic, and if you are willing to pay the price, you can buy the top ranking position for a chosen item/service.
SEO is a longer and slower process. While the results might not be immediate, they are longer lasting. Unlike PPC, where once you stop the ad the traffic drops immediately, SEO will continue to bring traffic even if you stop working on it.
How SEO And PPC Can Benefit Your Business
Both Search Engine Optimisation and Pay Per Click are great strategies in increasing your website's visibility, bringing more traffic, and increasing conversion rates. However, many businesses oversee the opportunities and benefits that both strategies combined together can bring.
As mentioned above, you will get double the exposure as PPC ads are usually shown at the top of search engines. It will also give you more data to analyse. You will see which keywords bring more traffic and can tailor your SEO campaign accordingly. However, if you decide to use Pay Per Click for a short amount of time you can still learn a lot from it; what works for PPC also works for SEO.
Are you ready to upgrade your SEO strategies? For more information please email: sales@seojunkies.com or call: 0845 373 0595
What Is SEO and PPC And What Are Their Main Differences?
SEO and PPC are important techniques that help to drive traffic to your website. So what exactly is SEO?
SEO, or Search Engine Optimisation, is a set of techniques that help a website to achieve better rankings with major search engines through keywords and phrases. The aim is to drive free, organic, and natural traffic on search engines. Analysis is done on your website to find out what keywords and phrases are used to find your company, products, or services. Then the work on your website begins with creating quality content that includes those keywords etc.
What is PPC? PPC or Pay Per Click is a type of online advertising used on search engines as well as various websites, where the advertiser only pays when someone clicks on the ad. It is a very cost-effective strategy to get your business noticed. Advertisers post bids on phrases and keywords that they think will be typed in by their target audience. Then when a user types in that phrase or keyword the PPC ad might be displayed.
So, if they are both great traffic boosting techniques, then what are the differences? First of all, SEO is cheaper than PPC. PPC can be used to quickly boost traffic, and if you are willing to pay the price, you can buy the top ranking position for a chosen item/service.
SEO is a longer and slower process. While the results might not be immediate, they are longer lasting. Unlike PPC, where once you stop the ad the traffic drops immediately, SEO will continue to bring traffic even if you stop working on it.
How SEO And PPC Can Benefit Your Business
Both Search Engine Optimisation and Pay Per Click are great strategies in increasing your website's visibility, bringing more traffic, and increasing conversion rates. However, many businesses oversee the opportunities and benefits that both strategies combined together can bring.
As mentioned above, you will get double the exposure as PPC ads are usually shown at the top of search engines. It will also give you more data to analyse. You will see which keywords bring more traffic and can tailor your SEO campaign accordingly. However, if you decide to use Pay Per Click for a short amount of time you can still learn a lot from it; what works for PPC also works for SEO.
Are you ready to upgrade your SEO strategies? For more information please email: sales@seojunkies.com or call: 0845 373 0595
