If you've got a business and have a website for it, you need targeted traffic to come to your website and stay long enough to see what you have to offer if you want to be successful.
And, those visitors should also take action based upon what they see and what you want them to do.
It's a simple fact that the more time a prospective customer spends on your website, the more likely it is that he or she will take some sort of action specific to what you want to happen.
A good way to ensure that this is going to happen is to encourage visitors to keep "clicking through" your website's pages.
Here are four simple ways to increase page views and thus, the success of your business.
1.
Keep It Simple, Silly.
Most of us have heard this phrase (KISS for short), but it especially applies to writing for the Web.
If you have a difficult time writing short copy, take some time to train yourself to do just that.
It's been proven time and again that basically, people who surf the Web have relatively short attention spans.
Therefore, Internet writing has to be shorter than print writing because people tend to scan content instead of actually reading it as they might in a print article.
Now, that doesn't mean you can't present an excellent, several thousand words-long article, but it DOES mean you probably should break it up into smaller installments that people can read in short increments.
This also helps you with "click through" rates (which also helps you with search engine ranking), because having people go to the "next section" at the bottom of each short section by strategically placing a link there is only going to encourage them to stay and keep reading -- and keep clicking through, too.
2.
Content is king.
You may have also heard this saying elsewhere, but it's doubly true on the Internet.
Why? Because people are hungry for solid, real information that isn't simply trying to "sell" them something.
Provide this to them, and they'll keep coming back for more.
In addition, word-of-mouth can also bring others to your website simply because of the content you provide.
And finally, search engines LOVE good, relevant content, which only increases your visibility.
Provide good relevant content, and your site is sure to have solid, targeted traffic - and high visibility, too.
3.
Format and highlight -- carefully.
You want tasteful headlines and phrases that pop when they need to and that stand out to hold your readers' attention.
Carefully done, this type of formatting makes text more interesting to read because it breaks it up for the eye and gives it something to "focus" on.
And don't be afraid to use plenty of white space along with your text.
Break your text up into small chunks separated by plenty of space, and you'll make your content easier to read.
4.
Put some article "teasers" and a site map on your first page.
The site map, of course, makes it easier for people to get around your website (and makes the job easier for search engine spiders, too), which they'll thank you for by coming back to visit often.
And the article "teasers" on the first page encourages people to click through and read more -- again, making you a darling of both your visitors and search engines, which will only increase your visibility and therefore your targeted traffic.
The above steps are very simple ways that will help people to find and visit you; if you use them, you'll also keep visitors coming back for more.
This will give you more page views, more targeted traffic, and better business success.