Making Your Website High Ranked for Local Searches
Local search engine optimization has been in use for a long time. Given below are a few tips to help you leverage local searches for your business.
First of all, make sure the content on your website is good quality. Why do you try to create a good SEO campaign? In order to generate quality traffic to your website. So if you want people to visit your site and actually stay there or buy your product, then you should have relevant information that they would be interested to read. Most website visitors don't have the time or patience to read everything on a site, but do casual browsing, and stop only when something catches their eye. So if you want to be sure that people read certain information, highlight it or use bullet points to call their attention to it. You can even use pictures as an aid to achieve this. One thing to watch out for is overusing keywords, as this can work against you for SEO purposes.
If your business has multiple locations, use a different landing page for each one. For local listings, don't try to create more than one targeted listing for a single business, though if there are several locations there's nothing wrong with targeting each separate location. The crucial point is that each separate location must have its own unique landing page that is obviously about the business in that specific place. Don't make the mistake of sending both the local listings back to the same landing page or the home page because this just wouldn't serve the purpose. You don't want your target audience to get confused in any way, which is why having a dedicated landing page will take you a long way. When it comes to SEO, little details like this can mean a lot.
A simple SEO tip that is obvious is linking up with the locals. You should try and network throughout your community, since it's a must for any local business to do so. To maximize your effectiveness as a local business, you should really focus your efforts on getting well respected and popular businesses and groups in your community to link to your site. By getting quality backlinks from the best local sites you can rank well for location based keywords, as the search engines base their rankings on relevant backlinks. This informs the search engines that you are a local business worth looking at. Keep in mind that what you are really looking for in backlinks is not so much the quantity, but relevance and quality. A link from a well known group like your local Chamber of Commerce will be much more effective than a hundred from obscure bloggers in your area.
When it comes to links, you are better off concentrating on getting the most valuable ones you can.
In summary, what we've seen above are simple local SEO tips that you can apply to your current business and get more traffic.
First of all, make sure the content on your website is good quality. Why do you try to create a good SEO campaign? In order to generate quality traffic to your website. So if you want people to visit your site and actually stay there or buy your product, then you should have relevant information that they would be interested to read. Most website visitors don't have the time or patience to read everything on a site, but do casual browsing, and stop only when something catches their eye. So if you want to be sure that people read certain information, highlight it or use bullet points to call their attention to it. You can even use pictures as an aid to achieve this. One thing to watch out for is overusing keywords, as this can work against you for SEO purposes.
If your business has multiple locations, use a different landing page for each one. For local listings, don't try to create more than one targeted listing for a single business, though if there are several locations there's nothing wrong with targeting each separate location. The crucial point is that each separate location must have its own unique landing page that is obviously about the business in that specific place. Don't make the mistake of sending both the local listings back to the same landing page or the home page because this just wouldn't serve the purpose. You don't want your target audience to get confused in any way, which is why having a dedicated landing page will take you a long way. When it comes to SEO, little details like this can mean a lot.
A simple SEO tip that is obvious is linking up with the locals. You should try and network throughout your community, since it's a must for any local business to do so. To maximize your effectiveness as a local business, you should really focus your efforts on getting well respected and popular businesses and groups in your community to link to your site. By getting quality backlinks from the best local sites you can rank well for location based keywords, as the search engines base their rankings on relevant backlinks. This informs the search engines that you are a local business worth looking at. Keep in mind that what you are really looking for in backlinks is not so much the quantity, but relevance and quality. A link from a well known group like your local Chamber of Commerce will be much more effective than a hundred from obscure bloggers in your area.
When it comes to links, you are better off concentrating on getting the most valuable ones you can.
In summary, what we've seen above are simple local SEO tips that you can apply to your current business and get more traffic.
