How to Promote Your Wedding Photography Business by Using Your Brain!
Wedding photography has changed massively over the last few years and they way about which we go and attract business has changed to a large degree. In yonder years there used to be the simple option of just word of mouth of simply just wedding fairs, but in recent times and as more modern marketing practices have evolved we as wedding photographers have lots more chance to be able to promote our services.
There are various different ways in which the internet as a modern digital medium can be used to help promote our work as wedding photographers. One of the best ways you can use, and one of the cheapest things you can do is to Blog.
Blogging is one of the greatest inventions of the 20th century. Simply just talking about your work will help to spread it around the net, assuming what your blogging about is good quality and something that people will want to look at (I'm sure it will be!). One really good way to then get your blog noticed as well, is to talk about link to other people that you are working with, within your blog posts. Linking to other people is a great way for them to know that you're talking about them, and then in turn if your saying nice things about them, they indeed may say nice things about you!
A lot of people then go on further and make comments on some of the other blogs that they follow and the people that they in the future aspire to be like. By doing this as well, they can then gain awareness by other people looking at their comments and if they find they interesting, often they will look at what they do. These comments are often accompanied by a link back to your webpage, or if you are writing about something similar and want to offer your post up as a contrast or an expansion, often people include this in there comment. This however is not an opportunity to just spam other peoples blogs for the sake of your own promotion. There is nothing worse then doing this and it will be deleted. Just be yourself, be engaging and get involved!
One other by-product of this commenting on other people's blogs is that there is also the added bonus of the fact that, these comments will also help your search engine rankings. These links to your own site count as back links, and are an essential part of SEO. SEO is what promotes your site in the main search engines, most notably Google. Being top of these rankings seriously increases your exposure to people searching for your terms. If you are a wedding photographer in Cornwall, then if every time someone searches for wedding photography in Cornwall then you will be shown every time. This is a serious amount of what is essentially free exposure for your business. But more than it just being people coming to your site, it is TARGETED people coming to your site; that search term will only be searched for by people that need a wedding photographer in Cornwall. If you are first, and they like your site, and your prices are competitive, they will buy from you!
These very important facts make SEO one of the most important tools available to someone who wishes to further their business and make a name for themselves. And the best bit of it all is that, its FREE advertising. You can do both of these things and all it will cost you is a little bit of time and elbow grease, and most importantly of all knowledge. These simple tips can change your business and give you a stream of new visitors to your site, it's then up to you what you do with them, but converting them is a much harder task then attracting them.
There are various different ways in which the internet as a modern digital medium can be used to help promote our work as wedding photographers. One of the best ways you can use, and one of the cheapest things you can do is to Blog.
Blogging is one of the greatest inventions of the 20th century. Simply just talking about your work will help to spread it around the net, assuming what your blogging about is good quality and something that people will want to look at (I'm sure it will be!). One really good way to then get your blog noticed as well, is to talk about link to other people that you are working with, within your blog posts. Linking to other people is a great way for them to know that you're talking about them, and then in turn if your saying nice things about them, they indeed may say nice things about you!
A lot of people then go on further and make comments on some of the other blogs that they follow and the people that they in the future aspire to be like. By doing this as well, they can then gain awareness by other people looking at their comments and if they find they interesting, often they will look at what they do. These comments are often accompanied by a link back to your webpage, or if you are writing about something similar and want to offer your post up as a contrast or an expansion, often people include this in there comment. This however is not an opportunity to just spam other peoples blogs for the sake of your own promotion. There is nothing worse then doing this and it will be deleted. Just be yourself, be engaging and get involved!
One other by-product of this commenting on other people's blogs is that there is also the added bonus of the fact that, these comments will also help your search engine rankings. These links to your own site count as back links, and are an essential part of SEO. SEO is what promotes your site in the main search engines, most notably Google. Being top of these rankings seriously increases your exposure to people searching for your terms. If you are a wedding photographer in Cornwall, then if every time someone searches for wedding photography in Cornwall then you will be shown every time. This is a serious amount of what is essentially free exposure for your business. But more than it just being people coming to your site, it is TARGETED people coming to your site; that search term will only be searched for by people that need a wedding photographer in Cornwall. If you are first, and they like your site, and your prices are competitive, they will buy from you!
These very important facts make SEO one of the most important tools available to someone who wishes to further their business and make a name for themselves. And the best bit of it all is that, its FREE advertising. You can do both of these things and all it will cost you is a little bit of time and elbow grease, and most importantly of all knowledge. These simple tips can change your business and give you a stream of new visitors to your site, it's then up to you what you do with them, but converting them is a much harder task then attracting them.
